Our Story
A Life Shaped by Sensitive Skin
Since early childhood through my early twenties, I lived with chronic atopic dermatitis.
It was a part of everyday life: constant itching, sleepless nights, and extreme sensitivity to even the slightest triggers.
For me, skincare wasn’t a luxury. It was survival.
Over the years, I relied on prescriptions and dermatological treatments, but my skin remained reactive to environmental and ingredient-related changes.
That led me to develop the habit of closely monitoring and managing my skin on my own.
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From Curiosity to Deeper Understanding
In my twenties, curiosity led me to explore everything from skincare products to cosmetic procedures, seeking a deeper understanding of my skin.
In my thirties, I discovered the value of lymphatic care and learned that true balance comes from supporting both the inside and outside.
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Beauty from the Inside Out
That journey helped me realize how deeply nutrition, sleep, breathwork, emotional balance, and healthy circulation affect the skin.
As my skin improved, people began asking me about my routines and the products I used.
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20 Years of Hands-On Experience
Over the past 20 years, I’ve personally tested and compared skincare from trusted brands across Korea, Japan, Germany, France, Switzerland, the U.S., and Australia,
from affordable finds to high-end and professional-grade products.
Along the way, I consistently received care from estheticians, dermatologists, and aesthetic clinics, finding joy in the process of taking care of myself.
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Professional Growth
In 2020, I decided to deepen my knowledge and earned my esthetician license in the U.S.
To this day, testing skincare and discovering what truly works remains one of the most exciting and fulfilling parts of my daily life.
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My Current Routine
These days, I focus on calming inflammation after exercise or bathing, evening out skin tone, and replenishing deep hydration.
I also pay close attention to hormone and circulation balance, recognizing how deeply they affect the skin’s condition.
My routine follows a slow-aging and inner-beauty approach rooted in natural care, nourishing both skin and body, inside and out.
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A Philosophy Beyond Skincare
To me, skincare is more than surface-level.
It reflects our internal state, physically and emotionally.
Positive thoughts and a calm mind lead to clearer skin and a brighter presence.
That’s why I believe skincare should always include mindful habits and a balanced daily rhythm.
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Why ELLAPU Exists
ELLAPU is more than a place that sells skincare.
It was created out of care—for the skin, the body, and the mind.
Every product has been carefully selected after being personally tested for at least one week, and in some cases, for over a year.
Because I have sensitive skin myself, and share these products with my family, safety and effectiveness are always my first priority.
Please refer to the “ELLAPU’s Curated Pick” label when browsing, as it highlights products I genuinely trust based on real experience.
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Why We Choose to Curate Korean Skincare
We carefully select high-quality products from trusted Korean manufacturers and brands: fresh, effective, and thoughtfully formulated.
Korea is widely recognized for its advanced skincare technology and ingredient innovation, especially in developing gentle yet effective formulas that protect and restore the skin barrier.
Many of the products we curate are made with minimal preservatives, or use safer alternatives suitable for sensitive skin.
As a result, some may have shorter shelf lives, so we recommend consistent use for best results.
All ingredients are fully disclosed, so those with sensitive skin can make informed choices.
*Please note: Every skin is unique. Even the most carefully selected and well-formulated products may not be suitable for individuals with hypersensitive skin, diagnosed skin conditions, or known allergies.
If you’re unsure, I encourage you to consult with a dermatologist before trying something new.
Your comfort and safety will always come first, with every product we share.
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A Personal Note
I feel the deepest sense of fulfillment when someone finds comfort, healing, or clarity through something I’ve shared,
whether it’s a product, a ritual, or a part of my story.
That feeling has quietly become a calling in my life.
It’s what gave birth to ELLAPU.
With sincerity, I’ll continue sharing what’s truly helpful and good,
so we can keep growing, healing, and shining together.
I’m truly grateful to finally launch the ELLAPU online store.
This marks the beginning of a journey where I can share what I genuinely love and believe in with those who need it most.
Thanks for being part of this.
Your Skin Curator, ELLAPU